This advertising campaign was developed to promote the Puerto Rican band Chuwi, known for their fresh blend of indie, pop, and Caribbean influences. The project includes a series of bold billboards, eye-catching posters, and branded merchandise designed to capture the band’s vibrant identity and connect with a young, music-driven audience. Through bright visuals and cohesive branding, the campaign aims to amplify Chuwi’s presence and translate their sound into a compelling visual experience.